We like to be crystal clear with all our customers, and to put them in a position where they can make knowing, shared decisions.
When customers choose Intesa Sanpaolo Private Banking, they know that they will receive tailor made solutions to their financial requirements that are part of a long-term, sustainable plan. The marketing process is structured in such a way that each step in the value chain can be constantly assessed. The monitoring of the business activities of our resources is a process that moves in two directions, and is achieved thanks to the cooperation of the Private Bankers. In fact, the resources share responsibility for seeing to a constant improvement in the ability to relate to customers.
Business ethics and loyalty are the two distinguishing features of Intesa Sanpaolo Private Banking’s commercial strength, which finds its greatest expression in the actual nature of those actions taken. The proposed pursuit of quality is based upon the establishment of practical measures, ranging from the monitoring of quantitative indicators to direct dialogue with customers. This working arrangement offers the opportunity to make the Private Bankers responsible for their actions relating to asset management, in order that they become aware of potential improvements in customer relations, and can intervene directly in such areas, thus guaranteeing the consequent improvement in the level of the service provided.
The focus on the customer represents the general approach adopted by Intesa Sanpaolo Private Banking, and is the result of a series of factors that we optimize and monitor in order to create a long-term, trusting relationship with those customers. The perfect blend of professional skills, human qualities and the proper functioning of internal processes, enables us to pursue increasingly more challenging objectives and the complete satisfaction of our customers.